|
Most of the arguments in favour of the adoption of digital signage are well documented -
here is a reprise of 20 of the best.
.
|
|
1.
|
Co-exists better with other digital media
.
|
|
2.
|
Supports a faster competitive response
.
|
|
3.
|
Extends the range of products and services on offer beyond those available locally
.
|
|
4.
|
Enhances brand image
.
|
|
5.
|
Supports the use of video and multimedia in communication
.
|
|
6.
|
Can be compatible with emerging technologies including 3D and gesture control
.
|
|
7.
|
Offers the potential for interactive and immersive solutions to engage the viewer
.
|
|
8.
|
Communicates with the viewer at the point of sale or decision making
.
|
|
9.
|
Contributes to aesthetics and ambience
.
|
|
10.
|
Saves actual and opportunity costs incurred with traditional media
.
|
|
11.
|
Opens up new revenue streams
.
|
|
12.
|
Supports consistent brand and product messages
.
|
|
13.
|
Improves internal communication
.
|
|
14.
|
Offers the potential for transaction processing
.
|
|
15.
|
Integrates better with merchandising systems
.
|
|
16.
|
Provides real time process data to all who need it
.
|
|
17.
|
Motivates and incentivises members of organisations
.
|
|
18.
|
Develops a sense of community
.
|
|
19.
|
Improves staff relations
.
|
|
20
|
Cuts down on manual processes and physical shipment of collateral
.
|
|
|
|
For further information, please contact the Phoenix AV offices on
01952 677144
.
